Who should receive coaching in your organization? | Epiphany

The challenges that most organizations have with attracting, retaining, and developing top talent are not best addressed by training alone. More and more organizations are implementing coaching programs in order to help employees reach their full potential and realize stronger business results.

However, because Learning & Development resources are often limited, difficult choices have to be made about who would benefit most from coaching programs, and this usually means that senior managers are the only ones who receive coaching.

Employees with potential

Offering coaching to high-potential people is a great way to help fast-track them through your organization, and develops their skills and impact if they stick around for the long term. High-potentials want growth opportunities and direction: coaching fulfills both needs.

High-potential employees that have access to a coach often work on career development so that they have a focused and deliberate plan to support their success. Career planning can include determining your long-term vision, setting goals, building your personal brand, networking or exploring specific next steps in your career.

In other cases, the coaching may focus on very specific skills and competencies they want to develop to support their growth and advancement in the company. The coaching supports them in gaining focus, building skills and getting invested in their long-term careers at the company.

New Managers

Employees who get promoted to management roles have to learn an entirely new set of skills and ways to be successful, and often face challenges in their new positions. Supporting these new managers through new experiences helps accelerate their success as they encounter new situations, gain new insights and try new things. We support them to lead and motivate their teams effectively towards achieving their business goals.

Leaders who have recently advanced to senior level leadership roles are also very well-positioned to receive coaching. These leaders play critical roles in the business and have a large scope of responsibility and influence. Having a coach helps them gain clarity and focus to move more quickly in their work. And, when they encounter new challenges or get overwhelmed, they have a support system in place to help them navigate through to success over time. They have the smarts and ability to be successful, but coaching helps them get there faster.


Implementing a successful coaching program is easier than you think.

More and more organizations are implementing coaching programs in order to help employees reach their full potential and realize stronger business results.

But coaching is fundamentally different from training. In this free guide, we address 7 myths and misconceptions that people have about coaching, and how they prevent organizations from getting maximum ROI from coaching.

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