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What's the ROI of coaching your front-line leaders?

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October 30, 2018
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Leadership coaching is often reserved exclusively for senior leaders and management-track employees. People who are in high-stakes, high-complexity roles derive obvious and immediate benefits from coaching. Influence, executive presence, and leadership impact are just three of the most common improvement areas.

But what about your front-line leaders who occupy roles such as:

  • Customer Support Manager
  • Sales Manager
  • Account Director
  • Shift Supervisor
  • Site Superintendent
  • Art Director
  • Project Manager
  • Volunteer Coordinator

These employees play a key role in your organization. Their ability to lead and motivate their teams impacts your culture, your top-line revenue, and especially your profitability!

That’s why over the past several years at Epiphany, we have been delivering more and more programs for front-line leaders in manufacturing and production companies. Our clients in these sectors have recognized that the ability of their production managers and shift supervisors to lead their teams has a big impact on profitability.

Benefits of investing in your front-line leaders

Some benefits of good front-line leadership are easy to measure: when front-line leaders become experts in creating positive and productive relationships, organizations see decreased sick days, cost savings through efficiencies, and increased innovation.

Also, an entire band of front-line leaders that have adopted collaborative mindsets and behaviors are much more likely to work together in support of broader organizational goals. This is where information starts flowing between departments and things start getting done faster.

Finally, think about those rare leaders who can motivate front-line employees to take genuine pride in their work, and how much better that whole area of the business performs... these skills can be developed and trained within a well-designed program!

What do these programs look like?

When developing your front-line leaders, we recommend using workshops to quickly build skills in program participants alongside leadership coaching to lock in behaviors and mindsets for the long term. This will maximize impact given short timeframes and limited budgets.

The topics that we cover are tailored to the unique needs of front-line leaders, and are also aligned with your organization's culture to be as relevant as possible.

  • Dealing constructively with conflict
  • Giving and receiving feedback
  • Driving accountability
  • Developing your people
  • Building stronger workplace relationships (using our RQ Relationship Intelligence™ system)

For many front-line leaders, programs like ours are the first time that they've been exposed to many concepts related to leadership and collaboration. This makes programs like this especially rewarding for us, since the ROI is easy to measure and communicate.

Free Guide - How to Design a Leadership Development Program

Aside from increasing agility and staying competitive, there are many other reasons that organizations should invest in leadership development. For a full explanation, as well as examples of what these programs look like, download our free guide, How to Design a Leadership Development Program.

Download Guide

7 Ways Leaders Can Build a “Coaching Culture” for Employees

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